What is an HTML Title and why should I use it?
An HTML Title describes the contents of your web page in one sentence. It's likely to appear in search engines' results and in bookmarks. It's also the first thing a search engine's spider sees on your page. Since your title will be seen by both readers and search engines, it's particularly important.
Your title is the most important tag on your pages as far as search engines are concerned.
What does the Title tag look like?
<TITLE>Your Title Tag - learn to optimize your title tag</TITLE>
Where is the Title tag placed on a page?
Your title should appear right after the <head> tag at the top of your page.
If you're using a WYSIWYG (What-You-See-Is-What-You-Get) tool, such as FrontPage or DreamWeaver, you may want to make sure your title is placed correctly.
Placing keywords in the Title tag
Each page of your web site can have a different title tag. We recommend choosing an important keyword phrase for each of your titles and incorporating it into a short, concise description that can interest a potential customer. Here's an example:
Keyword phrase: sheet metal fabrication
HTML Title: XYZ metals offers custom sheet metal fabrication OR
Sheet metal fabrication by XYZ metals
To review:
The HTML Title:
- Is the most important part of your page
- Should appeal to search engines and people
- Needs to interest the reader
