Occasionally, when I’m talking to people about the work I do building blogs for clients, they’ll ask the question that everyone still seems to have about blogging: “I don’t get it. Why does having a blog help?”

I usually look at them like they’re crazy for a few seconds, and then say, “OK. Give me an example of a business, and I’ll tell you how having a blog can help.”

Then they tilt their head for a bit and think about it. They invariable say something like “What if I have a trucking company?”

Then they smirk: they’ve got me!

“Well,” I respond, “let’s say that since you’re a trucking company, you primarily need two things: you need people to drive trucks, and you need clients who want things trucked.

“There’s a lot I don’t know about the trucking world. There’s probably a lot that nobody outside of the trucking industry knows. It’s pretty safe to say that there aren’t a LOT of people who dream of being truck drivers, but I bet that there’s something interesting, or at least oddly appealing, about traversing the open highways for a living.

“If you wrote a blog about the ins and outs of trucking, and people who were interested in trucks (or being a truck driver) could find the answers to their questions and get a sense of your (undoubtedly good) personality, what company do you think they’ll look to first when they need to get hired?”

The point of blogging for your business, in many, many cases, is about generating relationships and awareness in your target market, before they’re even looking for your product (or service, or whatever). When the times comes, they’ll look to you first, because you already have a relationship with them.

Have stories, articles or general information you want to share with the public and or clients? We can set up a blog for you and link it to your website if you wish.

Generating new blog entries on your website will please search engines and ranl you higher in search results.

Contact us today to get a ree estimate, or look at our general fee schedule