Strategic Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is an area of internet marketing which relates to the degree of attention your website is receiving through unpaid organic (natural) search, and what portion of that attention stems from your aesthetic procedure target audience. While increased traffic to your website is beneficial in terms of improving search engine rankings, strategic optimization is equally important from the standpoint of reaching your targeted market.

One of our goals is to ensure that your pages are search engine friendly and optimized with relevant content for related SERPs (search engine result pages).

 

Here are 5 factors to consider in SEO optimization tactics and strategies:

1. Usability

A key part of Search Engine Optimization is web site/web store usability. This is an often overlooked area of web design and development, but is critical to success with both search engines and users. Optimizing the usability of your practice web site includes identification of such issues as:

  • Poor Navigation
  • Inconsistency
  • Inappropriate use of color, bolding, underlining, links and content
  • Other areas often not considered by web developers and designers
  • Identifying page errors
  • Tailoring titles, descriptions and maximizing interest in search listings
  • Confirming indexed pages and targeting additional pages for indexing

2. Search Engine Friendly

Making your website search friendly is important to success.

This includes:

  • Identifying page errors
  • Tailoring titles, descriptions and maximizing interest in search listings
  • Confirming indexed pages and targeting additional pages for indexing
  • Identifying pages being crawled and certifying optimization
  • Prioritizing keywords and phrases
  • Balance content for both search engines and users
  • Sitemap generation and submission
  • Identifying technical issues such as bad links and redirects
We track, measure, and refine these areas of Search Engine Optimization with the goal of increasing both the quantity and quality of the traffic on your website.

3. Search Prominence

Our team also identifies key target segments, enabling us to tailor our messages accordingly. Having identified the targets, everything from descriptions of your site to its content is tuned for maximum ratings by the dominant search engines your target audiences frequent.

Various white hat SEO techniques are used. (“White hat” referring to honest and true techniques that move your site up the ratings and credibility ladder with search engines). This should be viewed as an ongoing mission, because even though some unscrupulous SEO marketing tactics may jump you to the top of ladders quickly, you chance being banned from certain search engines such as Google and Yahoo. Ongoing refinement, testing and measurement can be of value in this process.

4. Social Media

Additionally, social media synergies need to be created, fostered and enhanced with such entities as Facebook, You Tube, Twitter, Plaxo, Merchant Circle and LinkedIn.



The web is a fluid universe where jockeying and juggling occurs endlessly.

However, our solid and extensive” white hat” techniques that solidly build your web presence can be ongoing in an endeavor to ensure increasing prominence and growth of your practice.

Our creative text writing and technical expertise is geared to smoothly move prospective clients through your web site and trigger response. This is combined with innovative communication strategies and resources we provide, which in turn will enable your business capture an increased number of customers
.

5. Pay Per Click (PPC) Marketing Services

Designed to reach prospective patients in your targeted market area When effectively and creatively utilized, pay per click (PPC) Internet advertising is one of the most cost-effective methods to attract and direct prospective patients to your web site. Our PPC marketing program enables you to only pay for actual results. We utilize the latest advanced technology to select motivating keywords and design creative search engine ads to attract prospects seeking aesthetic procedures. We then cost-effectively target prospective clients in the local geographic area of your business.

Conversion-based Optimization
Our management team leverages technology to discover which keywords and sites drive the best performance for your campaign. Then, we are able to target more of your PPC budget towards those elements. We term this conversion-based optimization. Again, your budget is expended only when a prospective patient searching for information about a particular procedure clicks on one of our ads and is immediately transferred to your web site.

What sets HMA uniquely apart in the field of Internet marketing?
We avoid a typical generic approach. Our web solutions are time tested and custom tailored for each practice. Dr. James Polakof and his associates develop Internet marketing strategies that are creative, innovative, thrifty and results-driven. As important, we are able to train your staff to employ advanced techniques that successfully convert inquiries into consultations and consults to aesthetic procedures.


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